
醫學聯絡官與In-field insights
In-fieldinsights:他們是什么?為什么制藥公司需要他們?當被問及醫學聯絡官做什么時,很多有抱負的醫學聯絡官認為:是教育者,并和學術帶頭人討論治療領域的新進展。醫學聯絡官的基本職責是實現臨床數據共享,以及醫學事務中的教育培訓。然而,許多有抱負的(甚至是一些成熟的)醫學聯絡官忘記的最重要的事情是,每一次交流都應該是雙向的。

為什么醫藥代表和MSL應該聯手?
雖然如今制藥企業和醫療保健專業人員(HCPs)的互動有了更多的選擇,比如數字渠道,但是醫藥代表的個人拜訪依然是最主要的方式,不過,近年來藥企的這種個人拜訪模式又多了一個崗位,那就是MSL(醫學聯絡官)。

消化學術早午餐—架起MSL與KOL學術溝通的橋梁
KOL管理是MSL工作的核心內容,既往以邀請學術會議為主要KOL維護手段的方式既不符合現在的醫藥行業環境,也難以體現MSL 的學術價值。消化早午餐項目為MSL提供了專業的拜訪和KOL管理工具,使MSL的拜訪可以圍繞學術內容以及治療領域進展與KOL展開討論及傳遞信息,并收集KOL的insight。對于KOL也可以通過參與學術早午餐項目,節約其檢索和閱讀文獻的時間。

MedSci join the Global Alliance of Medical Education
Founded in 1995, with over 130 members, Global Alliance of Medical Education (GAME) is a not-for-profit organization dedicated to the advancement of innovation in medical education throughout the world.
GAME's mission is yo serve as the international organization of leaders advancing innovation and collaboration in CME/CPD worldwide, with the goal of improving patient care.
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MedSci join the GAME in 2015.

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